Last updated: 6 August 2026
1. Who we are
Keyvo is operated by Gareth Morris trading as Keyvo. For UK data-protection law, Gareth Morris is the controller of the personal information described in this notice.
Email: hello@keyvo.co.uk
2. What this notice covers
This notice applies when you visit Keyvo's website, use the House Purchase Progress Checker, request a Purchase Snapshot, activate reminders, join the product-update list, submit feedback, register interest in conveyancer options or contact Keyvo.
3. Information we collect
Information about your purchase
Depending on the features you use, this may include:
- whether you are a first-time buyer or another type of buyer;
- property type, mortgage status and chain position;
- dates for offer acceptance, solicitor instruction, mortgage, survey, searches, enquiries, exchange and completion;
- your property address and postcode;
- your optional target completion date and mortgage-offer expiry date;
- the status, stage, estimated completion range and next-step guidance produced by the checker;
- updates you make to a saved timeline; and
- feedback about whether the result was useful or accurate.
Contact and preference information
This may include your name, email address, buying stage, the type of help you are interested in, reminder preferences, product-marketing consent and unsubscribe status.
Purchase Snapshot and reminder information
If you request a Snapshot or activate reminders, we keep the email address used, the associated timeline, the date of the request and whether the message was sent, delivered or failed. Keyvo does not use invisible open-tracking pixels in service emails. Where a user actively follows a Keyvo link, Keyvo may record that action to operate the saved timeline and measure whether the feature is useful.
Conveyancer-interest information
If you register interest in conveyancer options, we collect your email address, optional property postcode, consent record and the status of the enquiry. Keyvo will not pass your details to a conveyancer without first making the proposed introduction clear and obtaining any consent required at that point.
Technical and usage information
This may include a timeline session identifier, secure reminder token, page address, referral source, referrer, browser or device user-agent, event timestamps and security information processed by Keyvo's hosting and anti-abuse providers. Internet Protocol addresses may be processed temporarily for security, abuse prevention and Cloudflare Turnstile verification.
Information stored in your browser
Keyvo uses browser storage to remember checker entries, a saved timeline identifier and your privacy choice. With your permission, Keyvo may also store attribution information such as how you arrived at the website. More detail is provided in section 10.
4. How we use your information and our lawful bases
| Purpose | Information used | Lawful basis |
|---|---|---|
| Provide the checker, calculate results and return a saved timeline | Purchase details, milestone dates, optional property details, session identifier and reminder token | Performance of a service requested by you; and legitimate interests in operating a useful and secure service |
| Send a requested Purchase Snapshot or purchase reminder | Email address, timeline information, reminder preferences and delivery status | Performance of a service requested by you |
| Respond to a conveyancer-options request | Email address, postcode, consent record and enquiry status | Taking steps at your request and, where relevant, your consent |
| Send product news, buying tips or early-access messages | Name, email address, buying stage, interests and marketing preferences | Your consent. You can withdraw it at any time |
| Measure and improve Keyvo | Checker outcomes, feature events, feedback and aggregated usage patterns | Legitimate interests in understanding and improving the service. Consent is used where information is stored on or read from your device for non-essential analytics |
| Protect the website and prevent abuse | Technical logs, IP address, user-agent and Turnstile results | Legitimate interests in security, fraud prevention and service reliability |
| Meet legal, accounting or regulatory obligations | Relevant contact, consent, referral and transaction records | Legal obligation and legitimate interests in establishing or defending legal rights |
5. Our legitimate interests
Where Keyvo relies on legitimate interests, those interests are to operate and secure the service, understand whether features are useful, improve estimates and guidance, respond to users and maintain appropriate records. Keyvo considers the nature of the information, the user's reasonable expectations and the impact on the user before relying on this basis.
6. Who we share information with
Keyvo does not sell personal information.
Information may be shared with:
- Cloudflare, which provides website hosting, serverless functions, database infrastructure, security services and Turnstile anti-abuse checks;
- Resend, which sends Purchase Snapshots and reminder emails and reports delivery or failure events;
- professional advisers, insurers, regulators, courts or public authorities where reasonably necessary to obtain advice, comply with the law or protect legal rights; and
- a conveyancer or comparison partner only where the proposed introduction has been explained and the required consent or other lawful basis is in place.
Service providers may use approved subprocessors, but they may only process Keyvo data under their contractual obligations and applicable data-protection law.
7. International transfers
Cloudflare and Resend are international service providers and some processing may take place outside the United Kingdom. Where personal information is transferred to a country that is not covered by UK adequacy regulations, Keyvo relies on appropriate safeguards such as the UK Addendum to the standard contractual clauses, recognised data-transfer frameworks or another lawful transfer mechanism.
8. How long we keep information
| Record | Retention period |
|---|---|
| Timeline checks, timeline updates, optional property details and feedback | Up to 24 months after the last activity, then deleted or anonymised |
| Purchase Snapshot and reminder records | Up to 24 months after the last activity or until the record is no longer needed to provide the service |
| Email delivery and failure logs | Up to 12 months |
| Waitlist and product-marketing records | Until you unsubscribe or after 24 months without meaningful engagement, whichever happens first. A minimal suppression record may be kept so Keyvo does not contact you again |
| Conveyancer-interest requests that do not proceed | Up to 12 months after the last contact |
| Completed referral, payment or accounting records | Up to 6 years where needed for tax, accounting or legal purposes |
| Feature and funnel events | Up to 13 months, after which they are deleted or aggregated |
| Security logs | For the period reasonably needed for security and incident investigation, generally no longer than 90 days where controlled by Keyvo |
Keyvo may keep information for longer where this is required by law, needed to resolve a dispute or necessary to establish, exercise or defend legal claims.
9. Automated estimates and profiling
The House Purchase Progress Checker uses rules, milestone dates and timing assumptions to produce estimates and practical guidance. These results may be inaccurate and should not be treated as legal, financial, mortgage, surveying or conveyancing advice.
Keyvo does not currently use automated processing to make decisions that produce legal or similarly significant effects about you.
10. Cookies and browser storage
The same privacy rules can apply to cookies and other technologies that store information on, or read information from, a device. Keyvo currently uses browser local storage as follows:
| Item | Purpose | Category |
|---|---|---|
keyvoCookieConsent |
Remembers whether you accepted or rejected non-essential storage | Essential |
keyvoTimelineCheckerData |
Saves checker entries in your browser so you do not have to re-enter them | Functional and requested by the user |
keyvoTimelineSessionId |
Links return updates to the same timeline | Functional |
keyvoAttribution and source information |
Helps Keyvo understand how visitors found the service | Analytics — used only after consent |
Cloudflare Turnstile may also use essential storage or process device and network information to distinguish genuine users from automated abuse.
You can change your choice through the Cookie preferences control in the website footer. You can also clear stored information using your browser settings. Rejecting non-essential storage will not prevent you from using the core checker.
11. Marketing and service messages
A Purchase Snapshot, requested reminder, security message or response to an enquiry is a service message. Keyvo will not use a request for one of those services as permission to send unrelated product marketing.
Product updates and buying tips are sent only where you have made a separate marketing choice. Every marketing email will include a way to unsubscribe. Withdrawing marketing consent does not stop a service message you have separately requested, such as an active purchase reminder.
12. Your data-protection rights
Depending on the circumstances, you may have the right to:
- ask for a copy of your personal information;
- ask for inaccurate or incomplete information to be corrected;
- ask for information to be deleted;
- ask for processing to be restricted;
- object to processing based on legitimate interests or to direct marketing;
- receive certain information in a portable format; and
- withdraw consent at any time where consent is the lawful basis.
These rights are not absolute and may depend on why the information is being used. To make a request, email hello@keyvo.co.uk. Keyvo may need to verify your identity before acting on a request.
13. Complaints
Please contact Keyvo first so the issue can be investigated. You also have the right to complain to the Information Commissioner's Office, the UK data-protection regulator:
Make a data-protection complaint to the ICO.
14. Security
Keyvo uses measures intended to protect personal information, including encrypted connections, access controls, secure tokens and reputable infrastructure providers. No online service can guarantee absolute security.
15. Information about other people
Please avoid entering unnecessary information about another person. If you provide another person's information, you should have a lawful reason to do so and should make them aware of this notice where appropriate.
16. Changes to this notice
Keyvo will update this notice when its services or data uses change. Material new uses will be brought to users' attention before they begin. The latest version will always be published on this page with its effective date.